Tres Reynas Cigar CompanyIn an industry largely dominated by men, Tres Reynas Cigars caused quite a stir last year when the line was introduced at the 2012 IPCPR Convention and International Trade Show. What makes this line so special? It was created by three women whose fathers play prominent roles in the industry.

Sisters Patricia and Raquel Quesada are the daughters of Manuel “Manolo” Quesada, of SAG Imports/Quesada fame. The sisters grew up around cigars, with Raquel now working at her father’s factory as a master blender, and Patricia overseeing administration and acting as a spokesperson for the company.

The Quesada sisters met Janny Garcia, daughter of My Father CEO Pepin Garcia, a few years ago. Janny Garcia, too, has been deeply entrenched in the family business most of her life, currently holding the position of executive vice president at My Father.

Patricia and Raquel Quesada and Janny Garcia quickly discovered they had a lot in common and a strong friendship developed almost instantly. It wasn’t long before the three women embarked on a joint venture to design and market a line of stogies in their own right, drawing on their combined industry experience.

Tres Reynas Cigars means, translated from Spanish, “Three Queens.” The line’s name was originally supposed to be Tres Hermanas (Spanish for “Three Sisters”) to signify the bond between the women. They decided to go with the name Tres Reynas instead, however, when they learned that Tres Hermanas sounded very similar to an already existing smoke.

The original line was a limited edition of only 1,000 boxes made of each size, including the Robusto, Gordo and Belicoso. Earlier this year it was announced that the line would be continued with a 2013 edition. Again, only 1,000 boxes of each size are offered for sale. This time, however, the band’s color changed from white to black and a Corona size was added to the lineup.

In 2013, Tres Reynas Cigars are available in the following sizes:

• Corona (5 x 46)

• Belicoso (6 x 54)

• Gordo (6 x 60)

• Robusto (5 x 50)

Tres Reynas Cigars are produced at the My Father factory in Esteli, Nicaragua. The line’s wrapper, filler and binder are all of Nicaraguan origin. The wrapper is a Connecticut Broadleaf. The band is collector worthy, featuring an elegant, gold-embossed sketch of three women’s facial profiles.

Because the 2013 Tres Reynas Cigars line celebrated its official release at the 2013 IPCPR Convention only a few weeks ago, not very many reviews of the newly introduced Corona are yet available. The few who managed to get an early taste note that cocoa, pepper and coffee notes dominate. On the flavor and body scale, the Corona is said to rank in the medium-full range for both.

As the number of women who smoke cigars is on the rise, it is no surprise that women are also beginning to infiltrate the business end of the industry. The Quesada sisters and Janny Garcia are in good company with names like Goldie Paley (matriarch of La Palina), Bienvenida Ovalles (owner of Abeja Cigars), Monika Kelner (daughter of Davidoff maker Henke Kelner and owner of Tobacco Leaf Sorting) and others.

POSTED ON Oct 14, 2017


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