Purchasing El Reloj Cigars And Classic Stogies OnlineThe El Reloj cigars were debuted by the J.C. Newman Company at the 2013 IPCPR Trade Show, but they have managed to stay under the radar for the most part. The heritage behind these stogies, though, is impressive. The J.C. Newman Company has been around for more than a century, founded in 1895 by Julius Caesar Newman, a Hungarian immigrant. Newman began his tobacco business like many others, by rolling his own cigars out of a spare room. Newman actually used his family’s barn in Cleveland to produce the sticks he is now famous for. Though he has since passed, his business is still in the family and has been passed down through four generations. This makes the J.C. Newman Company the oldest family-owned stogie manufacturer in the country.


In 1954, nearly 50 years after the company’s founding, its operations had to be relocated to Tampa, Florida, specifically to Ybor City, a well-known area for cigar manufacturers. The factory the company sourced its smokes out of, the Regensburg factory, was built in 1910. Over time, nearly all of the tobacco factories in Ybor City closed down or were relocated to Nicaragua, the Dominican Republic or other tobacco-producing nations. Regensburg, though, still stands and is the last remaining stogie factory still operating out of Tampa.


The El Reloj cigars are a tribute to the factory, which is as much a part of the company as the blends it produces. The Newman family is so attached to the factory at this point that they restored the building in 2002. The name of the blend translates to “The Watch.” This refers to the giant clock tower that is attached to the factory building. During the early 20th century, factory workers and people who lived close to the factory would often set their time by the chiming of the clock tower.

Why Are El Reloj Cigars Considered Classics?

This blend is currently only available in a single vitola, the El Ocho (8 x 53). The El Reloj cigars come with an Ecuadorian Havana Seed wrapper that is sun-grown, a Dominican binder and fillers from the Dominican, Honduras and Nicaragua. This stick is a value blend, so there is some short filler present in the stogie, but it is from the same excellent tobaccos used in the company’s premium blends. Each of the fillers are aged and the wrapper is the same type used by the elder Newman back in the early 20th century. As a result, this blend produces some classic flavors that are well developed and highly complex for a value stick.


The J.C. Newman Company represents a historic fixture in the tobacco industry and has been at the forefront of many developments within it. This includes the introduction of Cameroon tobacco (following the start of the Cuban embargo) and the use of cellophane tubes to protect sticks. Both of these are now found among manufacturers around the world. The J.C. Newman Company is also active in charity, raising more than $3 million to build medical facilities, farms and schools in poor areas of the Dominican Republic.


With more than a century in the business, the J.C. Newman Company is a name aficionados trust and respect. The company’s newest blend is another example of how the Newman family has earned this respect. Rich in history and flavor, these are truly classic smokes.

POSTED ON Oct 14, 2017


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