Serious Cigars offers a wide range of private labels, cigars that were made just for us from some of the best manufacturers in the world. The Boneshaker is among out best selling products, not just for its amazing complexity and construction, but also for its brute strength. We have decided to add a third line to the Boneshaker portfolio, a cigar that takes strength, flavor, and complexity to a whole new level.

 Like its predecessors, the Boneshaker Boneyard is hand made at the NACSA factory, the same team that rolls the Asylum cigars and the Mi Querida from Steve Saka. It is a high octane Nicaraguan puro using aged Cuban seed tobacco for the filler, binder, and wrapper. This is not a cigar for novices, it packs a wallop. Notes of wood, espresso and white pepper combine with the subtle hint of cinnamon and leather for a full bodied, full flavored power train.

 Do not take this cigar lightly. This is not for the morning or while you are mowing your lawn. This cigar is for after dinner, sitting on your back porch with a nice stiff drink. Make sure to check out the brand new Boneshaker Boneyard right now at Serious Cigars.



Willy Herrera is one of the most prolific blenders in the cigar industry today. His work at El Titan de Bronze made him well known in the industry, while his projects with Drew Estate have made him a household name. The Herrera Esteli line has toped many Top 20 lists and continues to be a popular choice in cigar stores everywhere. This year we saw the introduction of several new lines for the Herrera Esteli portfolio, such as the Herrera Esteli Brazilian maduro. However, the company has also updated the packaging and the names on the original release, which will now be known as the Herrera Esteli Habano.

 The Herrera Esteli Habano, formerly known as simply Herrera Esteli, was the first release of Willy Herrera when he arrived at Drew Estate. It is a complex yet smooth medium to full body smoked hand rolled at the Drew Estate factory in the heart of Nicaragua. It uses aged Nicaraguan tobaccos for both the binder and the filler along with a flawless Ecuadorian Habano wrapper on the outside. It blends notes of cocoa, cinnamon, and cedar and develops a nice sweet spice throughout the smoke.

 This is the cigar that brought Willy to the forefront of the industry. It has been rate din the mid to high 90s several times and is considered a turning point in Nicaraguan cigar making. Enjoy the updated Herrera Esteli Habano right now at Serious Cigars.



This year marks the 50th Anniversary of Joya de Nicaragua. Joya is the oldest cigar factory in Nicaragua and has been a staple of the cigar industry for half a century. Like many cigar manufacturers, they have decided to celebrate this momentous occasion in style, with a limited edition cigar release.

 This newest project is known as the Joya de Nicaragua Cinco Decadas, which translates to 5 decades. This brilliant, limited edition is only rolled into two distinct sizes, the El General which is a massive Churchill and the Diadema, a stunning perfecto. The blend is being kept a secret by the factory, but it is known that they used some of the finest, aged Nicaraguan tobaccos available to celebrate half a century in the business. It is smooth, complex and well crafted, offering up a plethora of flavors and top notch construction.

 Like most anniversary editions, the Cinco Decadas is limited, with only 5,000 boxes being sold throughout the world. Luck for you, we have allocated a good amount for our customers, so pick yours up at Serious Cigars.



I walk by our ashtray that sits on the checkout counter and find a cutter sitting smack in the middle of it a few times a week. This has been going on for years. It happens at all of our locations. I cannot remember exactly when it started but I remember what I thought the first time I saw it. I walked by the dirty ashtray and was going to dump it. There were a couple cigar butts, plenty of ashes and a V Cutter sitting right in the middle. Just to give you some perspective, we have an empty cigar box with cutters, lighters, etc. sitting right next to the ashtray. So, I just thought someone goofed up and flipped the cutter into the ashtray when they were aiming for the box. I cleaned the cutter off and tossed it back into the empty cigar box. Well, a few days later, I was checking the ashtray on the counter again to clean it and whammo, another cutter sitting right in the middle of all that crap in the ashtray. I shook my head, took the cutter out, cleaned it off and tossed it back into the empty box. I am sure I said something like, What the hell? and just moved on. Another couple days after that, I walked by the ashtray on purpose to take a peak and of course nothing but ashes. Hmmm, maybe it was just a fluke. A couple weeks went by and it did not cross my mind. At some point, it popped into my head and I wondered over there and there it was, staring at me, a frickin cigar cutter sitting in the ashtray. I can�t remember exactly what I said but I am sure it went something like, Why the F@$% is there a cutter in the ashtray? I think Courtney piped up and said, Oh, we find them in there all the time. All the time? What the hell is going on here? Why would someone think the right spot for a cutter they just pulled out of a box containing cutter and lighters was in the dirty F@%^&*&* ashtray? What is wrong with people? Who is doing this? I want to know. If you are doing this on purpose to torture me, stop. You know how fragile I can be! So over the last several years, I have been trying to catch someone using a cutter and putting it in the astray. No luck. Mind you, we still find them in the ashtrays all the time. I refuse to use the cameras to find out who was the person who put it there. That would be too easy. I want to catch them in the act and teach them a lesson. You know, like you do with your dog when he chews on a shoe. You have to catch them in the act to have maximum humiliation and so they know what they did wrong. I am looking to have a teachable moment! So as of now, I have yet to catch anyone doing it but we find a cutter in the ashtrays at least 3 times a week. Who are you? Why do you do it? Are you lazy or just an idiot? I would love to hear from anyone who has had similar situations or knows who the perp is?

LeBron James has earned his nickname. If there is any doubt of his place in basketball history, James took the Cleveland Cavaliers from a dismal last place finish a mere 2 years ago all the way to an NBA Championship. He almost single handedly beat back arguable one of the greatest team in the form of the Warriors.
But to a cigar smoker, King James made another statement last night. He came out to his presser with a cigar in hand. And it wasn�t just any cigar. It was the Yaxel Ortiz YO Cigar. As most of you know Serious Cigars was instrumental helping Yaxel Ortiz start his cigar company, with the YO Blend James was smoking as its first line made in the new factory in Nicaragua.
We want to congratulate LeBron James,�the city of Cleveland and Yaxel Ortiz for making it all the way to the NBA champions hands!
Want to smoke the same cigar as King James, check out�Yaxel Ortiz Y.O. Natural cigars.

The only thing worth getting up early in the morning is to go fishing. I love to fish; mostly saltwater. I enjoy saltwater fishing because of the variety. You never know what is going to be on the end of the line when you bring that fish up to the surface. I go on an annual Tarpon fishing trip with 11 other guys each year. All of the fishermen on this trip are serious cigar smokers. This particular trip is the highlight of my year. I look forward to it from the time it finishes in late April all the way until the next year. Most of the group feels the same way and we talk about it nonstop. I am sure it annoys others around us. I personally enjoy the trip for a variety of reasons other than the fishing. The most important to me is that it is guilt free. Everyone knows I am going to be away, no one gives me a hard time at home or work for being gone. The only schedule I have to keep is getting on the boat at a certain time which I said before I am happy to do. I can smoke as many cigars as I like, eat what I want, take a nap if I choose, really do anything I wish. Strip clubs are the only thing that is off limits� yes, hookers fall under that umbrella as well. Our fishing tournament is held in Islamorada Florida in the Keys and is made up of two teams of 6 fishermen. We fish out of the world famous Bud & Mary's Marina. Each team has 3 boats with two fishermen on each. It is a 3 day tournament with 5 fishing sessions of 4 hours each. We use the same fishing guides and have been doing this for nearly a decade. We target Tarpon but catch other species while we are hunting for them. If you have never fished for tarpon you should do it. It is one of the best fights you can have sometimes lasting an hour or more to get the fish subdued so that you can remove the hook and send him on his way. They are very hard to keep on the line, they fly out of the water shaking their heads trying to get rid of the hook. The hardest part is trying to find them and getting them to take your bait. If your boat caught a single tarpon per outing, that would be a good trip. If you caught more than one per outing, that would be an amazing trip. The fishing trip has evolved into a serious tournament. Well, it is serious for us, maybe just for me. I take it so seriously that we had an app built for it. The app is a ton of fun. You can enter your own catch and when you do, all participants in the tournament get dinged with a notification. It is fantastic to know that all the other boats, especially your competitors were just notified of your catch. On the other hand, when your boat is quiet and nothing is happening, it is really deflating to get notified of the other team�s success. It makes for a great competition. We stay at the same hotel, go to the same restaurants, smoke cigars morning, noon and night. It is absolutely fantastic. I get pumped up just typing this out! There is so much more to tell about the trip and so many stories from the years we have been doing it, I could never include them all. Next time you want one of the greatest fishing experiences of your life, give me a call and I can get you connected to all the right people.

The TAA, or Tobacco Association of America is a group of about 80 retail members and about 34 Manufacturer members. We have been a retail member for a short 3 years. The TAA has been around for about 48 years or so. In fact, we just had our 48th trade show this past week. It was held in Puerto Vallarta. Before you say, Must be nice!, it is a working trip. While it is enjoyable, there is not much time to do anything except go from meeting to meeting. There were a couple hours here and there but not enough to venture out. The purpose of the TAA has evolved over the years. It seemed that it began as a boondoggle for retailers and manufacturers to hang out and spend time shooting the breeze with each other. Almost like a sponsored vacation. The current form of the TAA is mostly business. We have meetings to share ideas with each other. We give feedback to the manufacturers and they in turn let us know their future plans, etc. We have buying opportunities on products that we get once a year. We also now have our own Exclusive Series products. This is a very special piece of the TAA now. The main reason I am writing this is to let you know about the Exclusive Series that are available now and coming soon. Here is a list. Padron 1964 Toro TAA Exclusive (25 ct) � In stock now Rocky Patel 15th Anniversary TAA Exclusive (20 ct) � In stock now Ashton VSG Robusto Especial TAA Exclusive (10 ct) � In stock now Drew Estate Acid Big Bang TAA Exclusive (24 ct) � In stock now Nat Sherman Panamericana TAA Exclusive (10 ct) 7 sizes available **NEW** La Flor Dominicana TheTAA 48 Exclusive Series (25 ct) - Released in a few months **NEW** Drew Estate Herrera Esteli Maduro (12 ct) - Released in a few months **NEW** La Palina Miami Series � Bill�s Blend (20 ct) - Released in a few months **NEW** CLE Azabache (25 ct) - 3 sizes - Released in a few months **NEW** Tatuaje TAA 2016 (20 ct) - Released in several months **NEW** Quesada Reserva Privada Maduro (10 ct) - Released in a few months **NEW** Crowned Head's The Angel's Anvil 2016 (20 ct) - Released in a few months **NEW** My Father El Centurion H2KCT (20 ct) - Released in a few months Padron 1926 #48 TAA Exclusive - Released in a few months Padron 1926 #47 TAA Exclusive � In stock now There may be a few from years past that we still have in stock but this is the list from this year�s TAA meeting.

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